2018 Lamborghini Urus Release Date – Lamborghini ensure the latest SUV Urus will be present in 2018. According to Andrea Baldi as General Manager of Automobili Lamborghini Asia Pacific, the first car featured as a concept in 2012 it will create a new segment.
The reason, unlike other SUV cars presented by other brands, he claims Urus will enter into the most luxurious segment of the SUV.
The presence of Urus will create a different new market. Because this does not enter into the premium segment or luxury car that the price is easily affordable.
The car was first shown as a concept in 2012 it will create a new segment. Lamborghini Huracan itself sold for about $ 200,000 in Europe.
Lamborghini will always follow emerging market trends, including producing SUVs. Demand for such vehicles globally is on the rise. So to stay competitive with other automotive manufacturers, Lamborghini decided to make Urus platform taken from the base of Audi Q7.
Although automakers say it will balance distribution around the world, they will still focus on key markets, such as the United States, China, the Middle East, Britain, Germany and Russia.
He also added that Lamborghini feel quite confident with their latest SUV. Because the super luxury SUV market potential in Indonesia is very wide open. Not even a competitor has entered into it yet.
It’s quite risky, but we trust Urus. We have invested heavily in this very different project. In addition, there is no supercar brand that follow-up into the SUV market increasingly make us confident.